About Rich and Good Cake Shop
Rich and Good Cake Shop is a cosy neighbourhood bakery tucked into Katong’s east-coast stretch, serving traditional Singapore-style cakes, local kueh and modern mousse slices. The small storefront has a display counter stacked with layered butter cakes and swiss rolls, plus a modest air-conditioned seating nook for customers who want a quick tea break.
The typical crowd is families picking up birthday cakes, office staff ordering slices for meetings, and pasar malam-style shoppers grabbing an afternoon treat. It feels very heartland-meets-shophouse — a local favourite for kopi-and-cake breakfast alternatives, afternoon tea and weekend cake runs. The bakery also caters to celebration orders and offers pre-orders for customised layered cakes, making it a go-to for birthdays and gatherings across the East Coast and Katong neighbourhood.
Locals use Rich and Good for everything from last-minute takeaway slices to planned celebration cakes; expect a steady flow during weekend afternoons and an early-morning rush for freshly baked buns. The shop sits within easy reach of Paya Lebar and other east-side MRTs, making it convenient for CBD lunch crowds to pick up desserts for office events or for families to stop by after a day out in Joo Chiat and Katong.
Signature Dishes
- Classic House Butter Cake (rich, moist slices)
- Pandan Chiffon Cake
- Mango Mousse Layer Cake
- Swiss Roll / Black Sesame Roll
- Traditional Nyonya kueh selection
- Custom layered celebration cakes
Opening Hours
- Mon–Sun: 8:00am–8:00pm
