F&B Marketing Executive (Social Media Focus)

About the role

The Inhouse Chef Group operates a portfolio of casual dining concepts, pop-up hawker-style stalls and corporate catering services across central and heartland Singapore. We serve a mix of CBD lunch crowds, neighbourhood regulars and event clients, from kopitiam-style breakfasts to weekend brunches and corporate gala dinners. Our marketing team is compact and hands-on — we expect contributors to be comfortable rolling up their sleeves.

The core focus of this role is social media: planning the content calendar, producing short-form video (Instagram Reels, TikTok), running community engagement and supporting paid social campaigns. You'll work closely with chefs and outlet managers to translate daily specials, menu launches and pop-ups into compelling creative, and you will be equally responsible for measuring performance and optimising content.

This is a great opportunity if you enjoy a mix of creative production and tactical execution, want to build a strong F&B portfolio and occasionally work on-site for shoots, events and promotions. We offer exposure to multiple concepts (from zi char collaborations and kopitiam pop-ups to fine-casual openings), opportunities for skill growth and a supportive, F&B-first team environment.

About The Inhouse Chef Group

The Inhouse Chef Group is a Singapore-based food group running neighbourhood restaurants, event catering and pop-up food activations. We combine approachable Asian flavours with modern presentation and run regular activations in malls, office precincts and heartland locations.

What you can expect

• Multi-concept group with regular openings and pop-up opportunities
• Central office in Tiong Bahru with hybrid work flexibility
• Exposure to influencer, PR and paid social campaigns
• Close collaboration with chefs and outlet managers for creative direction

Key responsibilities

• Plan and maintain a monthly social media content calendar across Instagram, TikTok, Facebook and YouTube
• Produce and edit short-form video (Reels / TikTok) and stills for menu items, behind-the-scenes and events
• Manage day-to-day community engagement, respond to comments and messages and grow follower base organically
• Run influencer outreach and manage collaborations, including contracts, briefing and performance tracking
• Coordinate with outlet managers and chefs for shot lists, menu launches and promotional assets
• Set up and monitor paid social ad campaigns; optimise creatives and targeting to meet KPI goals
• Track and report on key metrics (engagement, reach, conversion) and provide actionable insights
• Support on-ground activations, photoshoots and event logistics (evenings and weekends as required)

Requirements

• Minimum 2 years' experience in social media / digital marketing, ideally within F&B, hospitality or consumer brands
• A strong portfolio showing social-first content, short-form video and campaign outcomes (links or reels preferred)
• Confident video shooting and editing skills — mobile-first production, reels and basic motion graphics
• Good copywriting in English; able to adapt tone for different concepts and audiences
• Practical experience with Meta Business Suite, TikTok Ads, Google Analytics or equivalent reporting tools
• Ability to work on-site for shoots and events; flexibility for evenings and weekends on rotation
• Eligible to work in Singapore

How to apply

Email your CV, a short cover note and links to social portfolio (Instagram, TikTok, reel examples or a website) to the contact below. Please include ’F&B Marketing Executive — Social Media’ in the subject line.