E-commerce Manager (Online Bakery Orders)

About the role

The In-House Chef Patisserie is a fast-growing artisan bakery operating a central kitchen in the East and pop-up kiosks across CBD and heartland malls. We specialise in cakes, pastries and grab-and-go breakfast items that serve both retail customers and corporate orders.

You will own the end-to-end online sales channel — from product listing, promotions and pricing to order management, last-mile delivery integration and customer service. This role combines digital marketing coordination, operations process design and hands-on problem solving during volume peaks (weekends, festivals, corporate order days).

We offer a chance to scale an e-commerce business within a hospitality-first environment, with clear exposure to multi-channel food delivery partners, inventory and production planning. Ideal for someone who understands both the technical e-commerce stack and the realities of perishable food fulfilment.

About The In-House Chef Patisserie

A boutique Singapore bakery powering retail sales, corporate catering and weekend pop-ups. We operate a central kitchen which supplies our own outlets and multiple delivery channels, with a focus on premium ingredients and consistent quality.

What you can expect

• Established local brand with growing online sales
• Central kitchen in the East with good access to delivery routes
• Opportunities to lead digital growth and cross-channel projects
• Regular corporate orders and predictable weekday volume

Key responsibilities

• Own day-to-day management of online storefronts (Shopify/Shopline) and marketplace/aggregator listings (GrabFood, Deliveroo, Foodpanda)
• Coordinate order flow with production teams to ensure accurate cut-off times, batching and packaging for perishable items
• Work with delivery partners and 3PLs to optimise SLA, delivery fees and coverage for same-day and scheduled corporate deliveries
• Plan and execute promotions, product launches, flash sales and bundle offers with marketing
• Monitor KPIs — conversion, AOV, refund rate, on-time delivery rate — and present weekly performance reports
• Manage customer service escalations related to online orders, refunds and replacements in coordination with the CS team
• Maintain product catalogue accuracy including pricing, inventory sync, allergens and shelf life
• Implement process improvements and SOPs for order acceptance, packing, handover and returns
• Oversee reconciliation of online payments, promos and third-party commission charges with finance

Requirements

• 3+ years’ experience in e-commerce operations, marketplace management or digital operations (preferably in F&B or perishable goods)
• Practical experience with Shopify, order management systems (OMS) or food aggregator dashboards
• Familiarity with last-mile delivery partners in Singapore (GrabFood, Deliveroo, Foodpanda, Lalamove)
• Strong Excel skills; comfort with reporting, basic data analysis and KPI tracking
• Excellent organisational skills and experience managing cross-department workflows
• Customer-focused with experience handling refunds, replacements and quality complaints
• Ability to work flexibly including occasional early mornings, weekends or public holidays during peak periods
• Diploma or degree in business, marketing, supply chain or related field preferred

How to apply

Please send your CV and a short note about your e-commerce and F&B experience to [email protected] using the job title as the email subject.